Treatment centers are often sought out once a problem arises. People may take to search engines to try and find a local option. In order to get the word out about your specific center, you need some marketing techniques in place. You want to make sure potential patients in need know that your location is available to offer the care and assistance they require. These five marketing techniques can help.
Advertising Dual Diagnosis and Personal Care
Many treatment centers focus on just one thing. They may provide care for those battling an addiction, but do not discuss the underlying reasons for those addictions. Advertise that you are in fact a dual diagnosis facility. Dual diagnosis treatment centers focus on both addiction and mental illness, which often go hand-in-hand. Addressing both mental health concerns anonymous and addiction simultaneously can help people see why they may be making the decision to use substances and how it is truly impacting their minds. Advertise your personal approach to care as well as the fact you have varying therapies dependent on the combination of addiction and mental illness, such as codependency and alcoholism or benzodiazepine abuse and anxiety.
Teach, Instead of Preach
You need to teach people about the importance of mental health and finding help for substance abuse, be sure to show off your credentials like staff who have completed any one of the best online MHA programs. Don’t just preach about how good your facility is and how you have the best physicians. You want the patients who come to you to trust you because you provided them with information. You told them the truth about things and spoke to something they need. Marketing by teaching instead of preaching gets people listening. If you know patients come to you with certain questions, then offer these answers straight away. Don’t make them ask or wait. Inform potential clients about the benefits of treatment, insurance options, and what a typical day at your facility is really like.
Create a Video Campaign
Seeing is believing for many people. They won’t believe what you’re saying unless they see for themselves that others have used your services and benefited. You can create a video campaign that features your facilities, the physicians, current or former patients, and the truth about what it is you offer and how you can help. It can help potential clients to see what it is you’re about, who it is that will be providing care, and how others who’ve received services have been assisted. A visual representation of your business can really draw people in.
Make Your Website Mobile
Many people make use of the quick access their smartphones provide to the Internet. They aren’t taking the time to get on a computer to look for treatment centers. When you have people coming to your website from their mobile devices, you need to make sure it’s compatible for viewing. Sites don’t look the same on a phone as they do on the larger screen that a computer provides. You need to have a page that is easy to access, quick to navigate through, and has easy-to-find information, especially regarding how to contact you. Making your website mobile is a great way to bring more customers to you in today’s age.
Advertise During Awareness Months
Mental Health Awareness Month is observed in May. National Substance Abuse Prevention Month falls in October. These are just a couple of observances that you should be using to your advantage. You can advertise your services during these months to really gain traffic. People are seeing these observances talked about everywhere, and having your treatment center connected to it can help. Post on social media to raise awareness for these causes and be sure to hashtag the awareness name to be seen by others searching for it.
Marketing techniques are vital to every business — and that includes treatment centers. You won’t gain new patients if you don’t have a way to attract them to your specific facility and services. With a little help, you can learn how to better market to the right people and gain new business in no time.