As much as there’s been some push-back from those who identify as so-called petrol heads, electric cars are thankfully becoming more and more popular in the UK. And while that popularity may not as yet be physically translating into a scramble for mass adoption, the calculated manner in which it is manifesting is perhaps the best way to move into a more environmentally conscious way of getting around.
It would have otherwise represented somewhat of a fad if everybody and their grandma rushed to buy an electric vehicle, which would likely have been more of a status symbol than anything else… Galloping around on a high horse, so to say…
It appears that there’s still quite some way to go in dealing with the fallout of the global pandemic, but life must indeed continue and as far as key emerging markets such as the electric car market go, many would justifiably argue that the pandemic is simply laying bare the mapped out route for the way forward. It’s shining a light on how life needs to continue and in many respects it’s ushering in the new era we’ve all pretty much been debating, experimenting with, and dipping our toes into.
So what are the key factors anticipated in the electric car market, post pandemic?
Leasing versus ownership
It might have been out of an identified need to continue exercising enterprise under the lockdown conditions imposed in response to the pandemic, but it’s only a representation of the looming reality of economics in this day and age… And going forward too… We’re talking about a sub-culture of content creators who, as a result of seeking to create some new content with which they can compete for advertising dollars, take advantage of the ability to essentially lease some technology to review it.
A country-bound vlogger’s online search might have led them to discover electric car lease deals in their numbers, subsequently leading to them taking full advantage of the full range so that they can compare features, prices, performance, etc, and create some unique content to share with fellow electric car and environmental enthusiasts. It’s a win-win-win situation, but one which casts electric cars into the limelight and highlights the impending future of that market.
What seems to have emerged is that there will be more people seeking to lease electric vehicles instead of outright ownership, perhaps as a means through which to explore the variety available, or to offset committing to what is realistically still a developing market. It’s a rapidly developing market, nonetheless, with the tech that goes into electric vehicles growing in leaps and bounds and at an impressive pace.
More end-consumer involvement in the market
The development of the electric car market couldn’t have come at a better time, because through the likes of crowdfunding, public participation in stock ownership, etc, the end-consumer market can get directly involved in the development of electric car solutions. This way each individual will be encouraged to do their bit to conserve the environment, driven by the knowledge that even if they perhaps lease an electric vehicle, they are part of the ownership of the underlying manufacturing company.